Keystone Group
Selling a house in Ghana can be frustrating when buyers aren’t showing up, calling back, or making offers. But many times, it’s not the house—it’s the approach. If your property has been on the market for months with no progress, here are four major reasons why it might not be selling—and how Keystone can help you fix it.
- Unrealistic Pricing Based on Sentiment, Not the Market
In Ghana, many sellers price homes based on personal effort or emotional attachment—“I built it myself,” or “This imported kitchen cost a lot.” But buyers care about location, value, and affordability.
Fix it:
Keystone offers local market evaluations, using real data from areas like Adenta, Kasoa, or East Legon to help you price your home fairly—without undervaluing it.
- Incomplete or Risky Documentation
Many serious buyers walk away the moment they hear, “The land title is still with my uncle,” or “We’re working on the building permit.” Documentation issues are a major red flag in Ghana’s real estate space.
Fix it:
Keystone helps you organize and verify all relevant paperwork—site plans, indentures, land titles, and permits—so your property is secure and buyer-ready.
- Poor Marketing & Limited Exposure
Listing your home through WhatsApp groups or an untrained “area guy” won’t cut it. In today’s market, visibility is key—and blurry photos and vague captions won’t attract serious buyers.
Fix it:
Keystone uses professional photos, social media campaigns, virtual tours, and access to diaspora buyers to give your property wider, smarter exposure.
Understand the Landlord Mindset
- Your Agent is Not Actively Selling
Too often, sellers rely on casual agents who don’t follow up, don’t provide updates, and don’t actively promote the listing. That’s not a sales strategy—it’s guesswork.
Fix it:
Our team at Keystone works full-time, with clear communication, weekly updates, and a goal-driven sales process. We don’t just list your property—we push it.
Thinking of relisting?
Let Keystone help you sell it right—with the strategy, documentation, and visibility your property deserves.
